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SINOR is in the process of planning the establishment of the world's largest R.A.S. production facility with integrated processing and logistic centre to serve the Chinese and South East Asian markets with live Atlantic Salmon......

While the global economy continued to struggle over the past 12 months, China's economic performance remained strong and it contributed the most in real terms to global economic growth for the sixth consecutive year. European companies have benefited from this growth, with increased revenues and higher average profit margins in China compared to company performances being reported globally. With optimism about continued growth, China's strategic importance has correspondingly increased for most European companies, as has the strategic intention to serve the domestic market through their China operations. This is reflected in the plans of many companies to make further investments, increase the number of permanent staff positions and develop marketing and sales activities as companies increasingly see boosting domestic consumption as important to China's growth. Source EUCCC.

The Norwegian Atlantic Salmon from China will in the years to come supply the Chinese market as well as the and Asian markets with premium quality - guaranteed without antibiotics or vaccination. The Atlantic Salmon grows....




Thinking of cultural differences, the most important thing that comes to mind is the Chinese concept of "Face".

In the PRC, face has to do with the image or credibility of the person you are dealing with. You should never, insult, embarrass, shame, yell at or otherwise demean a person. If you do, they will lose "Face". In ancient times, a Chinese warrior chief, after losing a battle, commited suicide because he had lost face. While this may no longer occur, the concept of "face" remains alive and well in China. Awareness of face and it's impact is an extremely important cultural issue.

In the business world, negotiations should be conducted to assure that the person at the other end of the table maintains face even if the deal should not successfully conclude. His "face" may be dependent upon his ability to conclude the deal. He saves "face" if he is the one to bring the negotiations to closure in a manner that he will look the best to his superiors, yet not impact you.

Face shows up in many ways and really begins early in life. Chinese children learn it as they are growing up. Parents will not discipline by saying "bad girl" or "Naughty boy". They will discipline with "No" or "wrong".

As the child grows, face creates a strong pressure for an individual to excel. Failure to gain admittance to college, or even enter the better colleges, results in a higher rate of suicide as the child has lost face and sometimes cannot cope with the perceived shame.

Face has a significant business impact. For example, it may be difficult to solicit ideas or obtain survey results in China. This author has tried a few surveys, both written and verbal. You can always get positive responses, but obtaining comments where subject matter or content needs improvement produces blank pieces of paper and blank stares. For example, if you are teaching a course and the text or material did not answer the questions, the survey respondents will not tell you what you need to know. While you are looking for an improvement opportunity, they are afraid you may lose face.

Because this is such an important issue, you need to train yourself to recognize where this can become an issue, and to avoid having your contact lose face.

36 Strategies of WAR
All Warfare is Based on Deception.
--Sun Tzu

The 36 Strategies of War is the name of an ancient Chinese book on military strategy. It was written by Sun Tzu, the earliest known Chinese international theorist, who was a general by profession and a contemporary of Confucius. He was believed to live in the state of Wu in the 6th century BC.

The Thirty-Six Strategies deal with the issues of politics, diplomacy, and most importantly espionage. These strategies include several battlefield tactics. But the unique features of these strategies are: they are applicable more in the areas of psychological warfare. These proverbs help to win over the enemy by undermining his morale, courage and confidence. Sometimes they are used to destroy the sanity of the enemy too.

The 36 Strategies are divided into 6 categories

  1. Strategies for the Stronger Force
  2. Strategies for Two Equal Forces
  3. Stratagies for Direct Attack
  4. Stratagies to Confuse the Enemy
  5. Stratgies to Gain Ground
  6. Stratagies Before the Last Stand


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